Reblogged via Matthew Buchanan:

New from TypeTogether, Etica — the moralist typeface:

The challenge was to obtain the same force, versatility and colour that are, from our point of view, Helvetica’s greatest qualities. The same proportions have been maintained, albeit with slightly reduced letter width. The resulting design has soft strokes, open counters and terminals; aesthetically resting somewhere between a grotesque and humanist sans serif.

Comes in six weights, with OpenType features including four sets of numerals, fractions, several stylistic alternates and a set of arrows and dingbats. Designed by Italian studio Leftloft.