“Type designer Bruno Maag of Dalton Maag, views Helvetica’s popularity with a mixture of bemusement and irritation. So he has decided to do something about it. With the Dalton Maag team, he has created Aktiv Grotesk, a typeface designed to provide an alternative (and, he hopes, improvement) to Helvetica.” — Creative ReviewI feel you Bruno. Via Typographie, You Love Lucy.

youlovelucy

29 notes

Show

  1. krning reblogged this from typographie
  2. nosuchzone reblogged this from typographie and added:
    I would love to tell people to care less about typography but since I am reading the CMYK type issue at the moment I...
  3. typographie reblogged this from saraquael
  4. victoriagabrielle reblogged this from typographie and added:
    can this guy please be my therapist?
  5. saraquael reblogged this from typographie and added:
    Lissa: [Enraged] It’s impossible to pinpoint a time period for helvetica because it’s missing the things that date or...
  6. autaautistik reblogged this from youlovelucy
  7. das-kewl reblogged this from typographie and added:
    YESSSS. i love how he says “if everyone used univers he’d retire happy” mmm i love me some univers. it even works in...
  8. danielpagan reblogged this from typographie and added:
    “Type designer Bruno Maag of Dalton Maag, views Helvetica’s popularity with a mixture of bemusement and irritation. So...
  9. brent-miller reblogged this from typographie
  10. typographie reblogged this from youlovelucy and added:
    I’ve seen it in books. It...body copy, it is not a hardcore reading font. Being a grotesk...
  11. electricollection reblogged this from bigmagnets
  12. bigmagnets reblogged this from kristybits
  13. kristybits reblogged this from youlovelucy
  14. youlovelucy posted this